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The lesson of BuzzFeed is that dominant Aggregators like Facebook have no incentive to act against their self interest and support suppliers.
Meetbaarheid is het sleutelwoord bij online adverteren. Dankzij internet zouden grillige consumenten in beïnvloedbare ip-adressen veranderen. Maar door grootschalige fraude, dubieuze meetmethoden en populaire advertentieblockers zijn veel metrics waarop de digitale advertentie-industrie draait in feite waardeloos. Slotdeel van een tweeluik over de (on)zin van onlinereclame.
Internet zou de heilige graal worden van de reclamemarkt: eindelijk konden adverteerders exact meten wat een campagne opleverde. Maar is dat wel zo? We doken in de wereld van kliks, banners en keywords en ontdekten dat je bijna niet kunt weten wat het effect is van een online advertentie – áls er al een effect is. Deel één van een tweeluik.
Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.
The ad-driven, surveillance-happy status quo isn't just corrosive. It's avoidable.
Researchers claim to have permanently neutralized ad-blocking's most promising weapons
In a new study of the most downloaded apps for children ages 5 and younger, researchers found advertising in almost all of them.
Does the Internet know more about you than you think it should?
For 20 years, privacy advocates
Technological advances have made it easy to spread fake news. But after these fabrications become familiar, their danger is likely to recede, the economist Austan Goolsbee says.
The GDPR might actually create an "attention economy"
Sheila Sitalsing
De Kamer van Koophandel verkocht gegevens van zzp’ers aan Facebook. Het echte probleem hier: dat het parlement niet goed nadacht over de implicaties van een bezuiniging op het handelsregister.
Wie zich inschrijft bij de KvK, moet zich niet alleen opmaken voor brieven op de mat en telefoontjes, maar ook voor advertenties op Facebook.
Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes m…
Ad-tech firm Criteo likely to cut its 2018 revenue by more than a fifth after Apple blocked ‘pervasive’ tracking on web browser Safari
"Blatantly unlawful": companies use Facebook targeting to ensure older workers don't see help-wanted ads
Many employees feel like they’re part of an unjust narrative that’s spiraled out of control.
University of Washington researchers have shown just how cheaply spies can exploit ad networks for fine-grained, individualized surveillance.
The Google, Apple and Facebook workers who helped make technology so addictive are disconnecting themselves from the internet. Paul Lewis reports on the Silicon Valley refuseniks who worry the race for human attention has created a world of perpetual distraction that could ultimately end in disaster
Pirate Bay and Showtime turned to forcing unknowing visitors to mine cryptocurrency, using computers rather than eyeballs on ads to generate money
Tech giants like Google and Facebook are facing new government scrutiny, after years of enjoying a hands-off approach from legislators and regulators.
I just went live a minute ago. Here’s what I said:
Today is my first day back in the office after taking parental leave. It was really special to be with Priscilla and August after she was born, and...
Today is my first day back in the office after taking parental leave. It was really special to be with Priscilla and August after she was born, and...
After being contacted by ProPublica, Facebook removed several anti-Semitic ad categories and promised to improve monitoring.
Facebook equips businesses with powerful ways to reach the right people with the right message. But there are restrictions on how audience targeting can be used on Facebook. Hate speech and discriminatory advertising have no place on our platform. Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we […]
Understanding how they influence us is crucial to the future of our democracy.
Banksy the street artist takes a stab at adman and advertisements. He challenges people to deface the ads. Read his letter in a form of a Coca-Cola ad below created by Karina Nurdinova.
We will continue to invest in our people and technology to help provide a safe place for civic discourse and meaningful connections on Facebook.
WPP is dealing with not only a changing advertising industry but a changing world, thanks to the Internet. Antitrust needs to change as well.
In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. EFF argued that Twitter should reconsider this decision, but that call has gone unheeded. In response, EFF’s Privacy Badger has new features to mitigate user tracking...
The newspaper industry is seeking an antitrust provision to negotiate for a return to a world that is gone and never coming back; worse, it is an approach that could ruin publishing’s true fu…
A forthcoming mental-input system from Facebook assumes that if you sent a thought to the speech center of your brain, you want to share it.
A new ad in the brand’s long-running campaign spoils its body-positive track record.
Weblog GeenStijl stimuleerde de schandelijke, seksistische intimidatie van een Volkskrantjournaliste waarop meer dan honderd vrouwelijke ...
I believe the social media giant could target ads at depressed teens and countless other demographics. But so what?
Blockers will win the ad-blocking arms race
Fastfoodketen Burger King heeft in de Verenigde Staten een televisiereclame uitgezonden die opzettelijk de stemassistent van Google activeerde.
Facebook heeft voor het eerst meer dan 5 miljoen maandelijkse adverteerders. Een jaar geleden waren dat er nog 3 miljoen.
Google is in hot water again, this time for ads placed against objectionable content. However, ad agencies and brands are just as responsible, and can no longer live in the past.
It has taken all of us to build the web we have, and now it is up to all of us to build the web we want – for everyone
Steeds vaker worden computers besmet door kwaadaardige advertenties. Hoe kan dit en waarom is het zo moeilijk om een oplossing te vinden?
Methbot: a $3M-$5M/day video ad-tech fraud
Tim Wu chronicles the media world’s struggle to grab increasingly distracted customers.
Some newspaper and magazine websites are cutting off access to readers unless they accept being surveilled by advertisers – no thank you!
We're expanding the tools we give people to control their advertising experience.
Campaign affected 22 ad networks, 113 legitimate sites
In the real time bidding market, ad exchanges require bids on ad inventory to occur within 60 to 100 milliseconds. That means that literally moving in the blink of an eye is too slow.
Search company’s head of ideas sees short term wins against non-tech-savvy organisation, but says stifling group’s propaganda must not be neglected
In recent years we have seen the growth of an enormous infrastructure for routine commercial surveillance on the internet. This infrastructure includes not only “free” advertising-based services like Google and Facebook, but also a largely invisible system of ad networks that track people across the different sites they visit.
Google's engineer-led approach has sparked criticism of the company from designers, but it appears to be paying off. By Alex Hern
Opera heeft in de browser Opera Mini voor iOS en Android een adblocker verwerkt. De desktopversie van de browser heeft eerder al met een update een ingebouwde adblocker gekregen.
Report suggests nearly 30% of British web users will have installed software to strip advertising from web pages by end of next year